Client Name: Zee

Sector: Footwear

Brief from the Client:

Zee is committed to creating high-quality footwear using the finest internationally sourced materials, meticulously crafted by Egyptian artisans, and offering affordable products with exceptional comfort. Our task was to launch one of their collections at the prestigious El Gouna Film Festival. We were tasked with proposing a creative campaign to market their products during the event.

Services Provided:

• Social Media Management
• Media Production

Achievements and Highlights:

Our collaboration with Zee yielded impressive outcomes:

• Celebrity Engagement: We distributed the new collection to attending celebrities, sparking interest and brand recognition.

• Zee Cam Innovation: We introduced the “Zee Cam,” which functioned as a paparazzi capturing celebrities wearing Zee products throughout the festival, enhancing brand exposure.

• Lisandra Silva Photoshoot: We conducted a photoshoot featuring Lisandra Silva to promote the product, further elevating the campaign’s impact.

• Significant Sales Increase: Our campaign resulted in a nearly 30% boost in Zee’s sales following the event, showcasing the campaign’s effectiveness.

Our creative campaign not only heightened Zee’s visibility but also substantially increased sales, establishing the brand as a prominent player in the footwear industry.