Client Name: The Colour Run Egypt

Sector: Sports Entertainment

Brief from the Client:

The Color Run, renowned as the Happiest 5K on the Planet, is a distinctive celebration of healthiness, happiness, and individuality. As the world’s largest running series experienced by over 8 million runners in 50+ countries, our client I-events, the official license holder in Egypt, sought our expertise for branding, social media management, ticket sales strategy, live event coverage, and comprehensive event documentation.

Services Provided:

• Branding and Strategy
• Social Media Management
• Live Coverage
• Media Production

Achievements and Highlights:

Our achievements for The Colour Run Egypt are as vibrant as the event itself:

• Creative Branding Guidelines: We crafted branding guidelines for the event, encompassing key visuals, billboards, and engaging giveaways on two separate occasions.

• Strategic Ticket Sales: Our targeted strategy boosted ticket sales by an impressive 6000 to a specific demographic of families, ensuring broad participation.

• Immersive Live Coverage: We provided comprehensive live coverage of the entire event, creating videos that effectively spread the Color Run’s joyous spirit across Egypt.

Our contribution played a pivotal role in ensuring the resounding success of this incredible event, adding vibrant colors to the lives of participants and spectators alike.