Client Name: CIB Squash

Sector: Banking/Sports

Brief from the Client:

Our client, CIB (Commercial International Bank), the largest bank in Egypt, launched a program to sponsor local squash players, aiming to elevate them to the global stage. Our mission was twofold: create a dedicated social media presence for their squash team, enabling global followers to track their journey and achievements, and establish branding guidelines for their prestigious annual squash event by the Great Pyramids of Giza. Additionally, we were entrusted with producing a TV advertisement featuring top players for global airing.

Services Provided:

– Branding and Strategy

– Social Media Management

– Live Coverage

– Media Production

Achievements and Highlights:

Over 4 years, we achieved remarkable outcomes for CIB Squash:

– Global Engagement: We attended over 15 international events, providing timely updates to over 5,000 organic followers worldwide.

– Engaging Community: We fostered a thriving community, enabling players and fans to interact, creating an exclusive platform for fan-player connections. Consistently engaging content kept followers informed and entertained.

– Go-To News Source: Our efforts established the CIB Squash social media presence as the primary source for squash news, with fans relying on us for the latest updates, scores, and behind-the-scenes insights.

– Comprehensive Event Coverage: We offered live coverage for bank-sponsored squash events, ensuring that fans worldwide could follow every thrilling match and emotional victory.

Our partnership with CIB Squash not only enhanced their online presence but also solidified the connection between the team and its global fanbase. We eagerly anticipate continuing our journey of documenting success and showcasing the remarkable talents of CIB-sponsored players to the world.