Client Name: The American University in Cairo (AUC)

Sector: Education

Brief from the Client:

AUC hosted the prestigious CEMS graduation event near the iconic pyramids of Giza, Egypt. CEMS is a global cooperation platform that unites top business schools, multinational corporations, and NGOs to educate future international business leaders and global citizens. Established in December 1988 by four esteemed European institutions – ESADE, HEC Paris, Bocconi University, and the University of Cologne – CEMS has evolved into a Global Alliance comprising 31 leading business schools, 74 multinational companies, and 7 NGOs, offering the renowned Global Master in International Management (CEMS MIM) program.

Our role was to manage the comprehensive social media campaign for the event, spanning the pre-event, event, and post-event phases, along with live event coverage and media production.

Services Provided:

• Social Media Management
• Live Coverage
• Media Production

Achievements and Highlights:

Our collaboration with AUC and the CEMS graduation event yielded significant achievements:

• Effective Promotion: We successfully generated excitement and awareness about the highly anticipated graduation event, reaching a broad audience in Egypt.

• Creative Designs: Our team implemented creative designs, showcasing Egypt’s iconic tourist destinations to entice graduates to explore the country.

• Program Highlights: We effectively highlighted the program and facilitated the registration process, ensuring attendees were well-prepared and informed.

• Engagement Videos: Our engaging videos heightened anticipation for the event, effectively engaging the audience.

• Comprehensive Live Coverage: Our live coverage ensured every aspect of the graduation event was documented, allowing friends and family of graduates around the world to share in the experience.

Our commitment to managing AUC’s social media, providing live coverage, and producing engaging media content contributed to the memorable and widely celebrated CEMS graduation event.